What could your online business be if you had all the answers?
Go from “OMG. No one’s clicking!” to “I sold out this launch!” This is the membership that’ll help you simplify your business and break through your revenue ceiling.
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Coaches on The Luminaries team
3,407+
Businesses that we’ve helped transformed
$43M+
Revenue our clients have made while working with us
If this is you, stand up and give us a wave.
I am passionate about helping people, but I’m overwhelmed by the conflicting online business advice out there.
I have a few dedicated clients and zero idea of how to attract more.
I’m constantly dreaming up new things to sell, hoping to hit upon the “winner” so that sales will come pouring in.
I often wish for someone to guide me when I get stuck, face new problems or need to do things I’ve never done before.
I want to earn decent money, but I also want to be affordable to everyone.
I often wonder why anyone would buy my offer when my competitor’s offering is so much better, not to mention her website, podcast, and all her emails (and they’re more established, and they know what they’re doing and they….).
I spin in confusion, make no decisions and just spent another day wondering why this is so hard for me.
I’m exhausted from trying so damn hard and getting so damn little.
Running an online wellness business that you LOVE doesn’t have to feel like you’re selling your soul.
You don’t need an MBA from Harvard.
You don’t need to act like a dude-bro marketer named “Brody.”
You don’t need to spend hours each day editing Reels.
You don’t need to work 80 hours a week.
And you certainly don’t need to spend endless hours torturing yourself about how you’re doing it all wrong.
It’s about discovering that YOUR EXPERTISE IS WHAT ATTRACTS NEW STUDENTS and not trending marketing tacticS.
Only 12% of female-led businesses make 6-figures. Let’s change that.
The Luminaries Membership
The world’s only membership that helps wellness creators build online businesses that are simple, authentic and profitable.
Introducing…
(Calm down. Breathe through your nose. Yes, this is real.)
With an unbeatable combination of mindset and strategy coaching, coursework & community, you’ll learn how to:
Find Your Six-Figure Idea
Discover the offer that is going to take you to six-figures. Maybe it’s what you’re selling now. Maybe not. Let’s find out.
DESIGN AND PRICE YOUR OFFER
Craft the details of you offer including length, content, delivery, bonuses and more. Oh, and you’ll find the perfect price.
Plan and execute launchES
Understand the launch phases and what to do in each one and you’ll be able to plan drama-free launches again and again.
become visible
Publish your thought leadership and harness the power of the Internet to attract your people.
Here’s what’s inside
The Luminaries:
All Our Courses
You’ll have access to our entire suite of courses ranging from memberships to challenges Courses included: Membership Marvelous, Challenge Funnel Blueprint, Think with Intention, The Visible Tech Vault, List Love, Leveraged Launches.
Ask a Question
Each week, we answer your mindset and strategy questions so you can execute the necessary actions to get you to your goal. Whether you’re listening to your answer or other’s, you’ll experience some breakthrough transformation.
Monthly Bonuses
Each month, you’ll get a bonus such as copy templates, calculators, spreadsheets, planning tools or a live workshop with Sandy and Jeni.
Visible Course
Learn our simple and unique visibility framework for showing up and becoming visible. This is for women who are struggling with showing up consistently online and are feeling overwhelmed and confused by building a public-facing online business.
Private Member Podcast
Listen to the answers to all the strategy and mindset questions on the private member podcast. Catch your answer and t
Plug-n-Play Templates
You get all our worksheets, spreadsheets, email templates, and blueprints to implement the strategies, saving you from staring at a blank screen and not knowing what to write or record.
Community
Our Luminaries private community is full of inspiring wins, thoughtful questions, celebrations, and inspirational stories. Cheer your besties on or simply connect with wellness creators all over the planet.
Launch with Intention
Learn our unique audience sleuthing process, how to find your six-figure idea and design an offer that your audience will buy. Plus you’ll have our step-by-step framework for launching and finally making money from your expertise.
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"Sold out in two days."
“I opened the cart for the program on Sunday night and I sold out on Monday. I opened to more sots, and they sold out this morning I got my 8 and now everyone is emailing about wanting a spot so I’ve created a waiting list for the next round. It feels so good! Thank you so much for pushing me forward and giving me the boost of confidence I needed!
— Kerry
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"I had about 530 subscribers and generated just under $10K on this launch.”
“This was my first launch after closing my studio and it was a smashing success! I exceeded my sign up goal, did well with on-boarding people, and had a couple people sign up who only know me online."
— Erin
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"5200 in sales with a list size of 263."
“The coaching was priceless! I felt so confident and had so much belief in myself and the product, that I didn’t question myself or go into that downward mid-launch spiral that happens when sales are a little slower or when people unsubscribe. Having a new long-term strategy in place and seeing how this beta launch fi into it gives m a sense that I’m building a solid, strong foundation that will pay off over time.”
— Tami
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"I had about 300 subscribers, sold the membership for $50 for founding members and made just over $800 on this first launch."
"I was really excited by the number of folks who signed up! It was incredibly helpful to have the suggested launch emails that I just needed to tweak to fit my membership."
— Sarah
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"I had a small email list and made about $7K from this first launch."
“Lots of networking prior to the course and referrals from fellow attendees helped boost the numbers of the Beta Launch to capacity.”
— Heather
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Here’s how it works:
Join and get your copy of the roadmap so you know where you’re headed.
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Get access to coaching and support each week (and you’ll have access to the private podcast so you won’t miss a thing.)
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Find your six-figure idea and launch. Let’s quickly bring in some revenue for you.
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Start your thought leadership so that new students can discover how you can help them.
The Luminaries is unlike anything else out there. An online business school, selling intensive, copywriting course + mindset boot camp all wrapped up together.
What’s the Investment?
$97/month
Cancel anytime.
and the best part... a BONUS!
The Book of Launch Copy
($97 value)
We’ve made millions with our emails over the years, and we’re sharing it all with you. We’ve curated the best of the best in our Book of Launch Copy. You get templates and swipe files for beta, flash, challenge and webinar launches. Everything you need to make your future launches a success.
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"I have just under 1000 people on my email list and made £2844"
"I stuck to the strategy and had faith it would work. I feel positive about the course and believe it is helpful for my QC. All bookings came from my email list, and everyone was excited about the course."
— Katja
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"This could easily be a $20k mastermind for all tools and coaching my business has received here."
"Running an online business as a one woman show has felt far more supportive and structured since joining The Luminaries. Best CEO decision ever!”
— Takisha
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"I had just about 400 people on my email list and made about $1K on this launch."
“Sleuthing was so valuable! This was key to making sure I was building something that would speak to people.”
— Robin
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"I made $3900 in a relaunch."
“I refreshed emails from a recent online challenge and used those as the basis of my launch email. I had a previous launch where no one signed up for the course. As I already knew what that felt like and knew that I survived it, I didn’t have a lot of anxiety about what should happen if nobody bought, but they did, and I couldn’t be more thrilled.”
— Sarah Jane
Meet your Jeni + Sandy:
In 2015, we co-founded the world’s preeminent wellness tech platform, Marvelous (formerly Namastream). While scaling our software company, we simultaneously realized what was working and what wasn’t for our customers.
We began coaching wellness creators through data-driven strategy and have helped thousands achieve REAL results in their transition to online business.
We believe that helping more women THRIVE, build financial independence, and truly enjoy their lives while they’re serving others through their work—is CRITICAL to the future of our society.
Friend, the answer is simplicity.
Running a business is complex and has lots of layers, strategies and surprising twists. It takes courage, dedication and constraint; otherwise, you quit.
We’ve created this membership to slow you down, pose powerful questions, and connect you with your audience. The result is an offer that you’re bursting to bring to market with a solid, doable launch plan.
Business can be far easier than it is now.
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"I am so grateful for Jeni & Sandy..."
“…for not only creating their software, but also this group where they give us each outstanding support to use it effectively".”
— Tawnia
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"The Luminaries is like having a personalized MBA program, mastermind and support group all wrapped into one."
"Everyone brings their unique business experience to the table and is so willing to share their #wins and #fabfails. It’s a great place to test ideas, get feedback, and learn from really inspiring entrepreneurs.
— Erika
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"The community is priceless."
“I have done many programs and this has been above and beyond the most informative, supportive and helpful.”
— Daniela
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"I made $2400 in my first launch."
“Using my bolder copywriting for my emails was very effective. Especially since I didn’t have my “process” outlined in my sales copy (since it’s a new program, I basically sold a program on pain points alone!
— Rebecca
Frequently Asked Questions:
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Members are always surprised about how easy copywriting and messaging become when they’re ultra-clear on their student’s big important problem and how their offer solves it. We teach a simple exercise with four questions, and the sales page and emails basically write themselves. Surprise! Copy is not hard. It’s fun.
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The short answer is that they get results. The long answer is that business is a long and winding road, and there’s always something new around the corner. Our members stay because they can move faster (and experience a lot less mind drama) if they can get quick feedback on their ideas, launches, copy, pricing and new opportunities that present themselves.
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It’s up to you. Stay for a month or stay for three years! And, yes we do have many folks that stay for years (read the question above to learn why).
We designed this as a membership because we want it to be affordable to access and give you the freedom to graduate yourself when it feels complete. -
Most of our clients who take consistent action are able to launch an online offering within 6-8 weeks after joining.
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Absolutely! Most of our members arrive having sold an offering or two but are stuck at an income level they can’t break through.
Your first goal when you join is to determine your six-figure idea. That may be your current offer, or you may need to make some minor tweaks or you may need to change it entirely. But let’s be sure, so you’re not spinning your wheels trying to sell something people don’t want. -
If this is your first foray into online business, you’ve come to the right place — you’re exactly who we designed The Luminaries for! You’ll learn the skills to build and sell your offering over and over again.
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You have full access to Ask a Coach, the private podcast, course material and community as long as you’re an active member.
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The Luminaries Membership offers asynchronous coaching where you ask your question and Jeni and Sandy will answer it on the private podcast.
If you’re looking for some 1:1 support, click below to check out private coaching.
CLICK HERE.
You're a strong, independent woman. But just like raising kids, building a business takes a village. Let us be yours.
